AUSTIN, TX
30.3076576°N | -97.9205513°W
I am a design leader specializing in user-centered design programs that deliver meaningful, human-focused experiences across digital platforms for organizations of all sizes. My approach goes beyond visuals, focusing on creating solutions that accompany users on their journey rather than serving as a temporary stop.
I take pride in helping organizations reach their user goals and achieve business objectives through a creative lens.
With expertise in UX strategy, visual design, and research methodologies, I help clients improve user engagement through thoughtful design across websites, applications, and games. My work spans diverse industries, including energy, community marketplaces, global retail, automotive, and productivity tools, where I’ve driven user engagement and business outcomes.
All aspects of life are designed, and I am thankful that I get to live what I love each day.
Earlier in my career, I collaborated with technology organizations in SEO, healthcare, audio technology, real estate, and agencies, deepening my understanding of various domains. I take pride in helping companies achieve their goals while enhancing the experiences of their external and internal users.
My passion lies in crafting impactful designs and strategies that connect with people and support them meaningfully throughout their journey.
Extended experience
My core desire is to add value to any team, relationship, and situation I find myself in. With an eye toward effective communication and a love for learning new ways to tackle problems, I attained my master certification in user experience from Nielsen Norman Group with a specialty designation in UX Management. I trained in guiding digital design standards within organizations while maintaining their consistency across all digital platforms and channels at scale.
To strengthen my core desire, I pursued learning more ways creative work streams can integrate within delivery teams. Leading with and advocating for positive experiences should not only be an end, but be the focus of the means for a delivery team. When everyone on a delivery team contributes to the outcome of the end user’s experience, impact can abound. Seeking this knowledge has led me to attain certification in the scrum delivery methodology with UX from Scrum.org. With this certification I am able to lead creative delivery within scrum development teams.
Increasing my ability to connect with people, I supplemented my facilitation skills with a LUMA practitioner certification. This has extended my design thinking and collaboration vocabulary, incorporating deeper knowledge allowing me to:
- Use more human-centered design methods, activities and techniques on a daily basis
- Apply combinations of human-centered design methods to common challenges, such as aligning a team or coming up with better ideas
- Collaborate effectively with others — whether that’s colleagues, customers or partners — both in-person and remotely, across locations and time zones
Gathered skills
- Delivery team management to increase individual growth and organizational impact
- Stakeholder interviews to drive out scope and solution capabilities
- Cross-functional team guidance in prioritization for consistency and user-focused quality
- Requirements gathering for business, user, and technology needs
- Usability testing and user research through workshop activities, wireframes, and prototype generation
- User-focused research to gather valuable data for developing personas and user flows
- Heuristic analysis of primary or adjacent “jobs-to-be-done” to prioritize design and development backlogs
- Design System alignment to product roadmaps to elevate work output
Creative overflow
I truly take pride in helping companies reach their user goals as they achieve business objectives. My detail oriented approach gives me joy and allows me to be creative outside of “work” as well. I have taken this mentality into all of my creative pursuits. I said all of this to say, I love being a creative and especially a designer. All aspects of life are designed, and I am thankful that I get live what I love each day.
