AUSTIN, TX
30.3076576ยฐN | -97.9205513ยฐW
I am a design leader, specializing in delivering user-centered design programs for small, medium, and enterprise organizations across digital platforms utilizing cross-functional teams. I enjoy creating experiences through design for people that are meaningful. I believe design is more than visuals, and experiences go beyond the current application someone is using. Solutions should go with people in their journey, not just be a stop.
I take pride in helping organizations reach their user goals and achieve business objectives through a creative lens.
I advocate user experience direction and create graphics for concepts and company values that are used in websites, web and desktop applications, mobile applications, and games. I help clients improve user engagement in various technologies through visual and experience design strategies and research methodologies.
Over the years, I have led design strategy with projects in energy, community marketplace, property and medical coverage, global retail merchandising, automotive retail and intranet/extranet productivity. Earlier in my career, I worked with different technology organization models including SEO, medical, audio technology, real estate management and design agency. I take pride and pleasure in helping companies reach their external and internal user goals.
Over the years, I have led design strategy with projects in energy, community marketplace, property and medical coverage, global retail merchandising, automotive retail and intranet/extranet productivity. Earlier in my career, I worked with different technology organization models including SEO, medical, audio technology, real estate management and design agency. I take pride and pleasure in helping companies reach their external and internal user goals.
My passion and determination is resonated throughout my human-focused experience and design work.
I take pride in helping organizations reach their user goals and achieve business objectives through a creative lens.
— DeAndre Hutton
I am intrigued by all things digital design, from iconography for large scale platforms to backend workflows that enable user efficiency. All aspects of life are designed, and I am thankful that I get to live what I love each day.
— DeAndre Hutton
Extended experience
My core desire is to add value to any team, relationship, and situation I find myself in. With an eye toward effective communication and a love for learning new ways to tackle problems, I attained my master certification in user experience from Nielsen Norman Group with a specialty designation in UX Management. I trained in guiding digital design standards within organizations while maintaining their consistency across all digital platforms and channels at scale.
To strengthen my core desire, I pursued learning more ways creative work streams can integrate within delivery teams. Leading with and advocating for positive experiences should not only be an end, but be the focus of the means for a delivery team. When everyone on a delivery team contributes to the outcome of the end userโs experience, impact can abound. Seeking this knowledge has led me to attain certification in the scrum delivery methodology with UX from Scrum.org. With this certification I am able to lead creative delivery within scrum development teams.
Increasing my ability to connect with people, I supplemented my facilitation skills with a LUMA practitioner certification. This has extended my design thinking and collaboration vocabulary, incorporating deeper knowledge allowing me to:
- Use more human-centered design methods, activities and techniques on a daily basis
- Apply combinations of human-centered design methods to common challenges, such as aligning a team or coming up with better ideas
- Collaborate effectively with others โ whether thatโs colleagues, customers or partners โ both in-person and remotely, across locations and time zones
Gathered Skills
- Delivery team management to increase individual growth and organizational impact
- Stakeholder interviews to drive out scope and solution capabilities
- Cross-functional team guidance in prioritization for consistency and user-focused quality
- Requirements gathering for business, user, and technology needs
- Usability testing and user research through workshop activities, wireframes, and prototype generation
- User-focused research to gather valuable data for developing personas and user flows
- Heuristic analysis of primary or adjacent โjobs-to-be-doneโ to prioritize design and development backlogs
- Design System alignment to product roadmaps to elevate work output
Creative Overflow
I truly take pride in helping companies reach their user goals as they achieve business objectives. My detail oriented approach gives me joy and allows me to be creative outside of “work” as well. I have taken this mentality into all of my creative pursuits. I said all of this to say, I love being a creative and especially a designer. All aspects of life are designed, and I am thankful that I get live what I love each day.