Persona frameworks summary Knowing who will use the technology is great, but it is better to understand their motivation for interacting with the solution in the first place. Personas drive what I call BANG: behavior, attitude, needs, and goals. With BANG in tow, I discuss how I guide projects from personas to success Key points…
Understanding how users achieve their goals and navigate through technology is important. I discuss my perspective on how projects start out with challenges and end with clarity of a user’s workflow. Driving understanding of user touch points can provide value beyond measure for technology solutions.