Hey, I’m
I lead cross-functional teams, guide designers to design things, and manage products at enterprise scale.
Currently based in the Austin Metro area, I believe design and product management aren’t about shipping features — they’re about crafting experiences that matter. AI automates tasks and reveals inefficiencies, but innovation lives where human insight meets systems thinking. The best products quietly solve complex problems with elegance, empathy, and personality.
SELECT case studies, SCENARIOS, and stories
Changing the way headphone devices are configured for engineers.
Educating marketers to communicate energy efficiency to customers better.
Training healthcare IT teams with people experiences in mind.
Optimizing supply chain data entry through user feedback at a global scale.
Integrating iterative design into portfolio planning to maximize impact.
Streamlining transaction settlements through design governance.
Experience Design IS BUSINESS DESIGN
Strategic design is foundational to building impactful products, seamlessly integrating genuine user needs with scalable business strategy. My focus is on leading the creation of digital experiences that are consistently accessible, coherent, and strategically aligned with business objectives for all stakeholders, necessitating a truly cross-disciplinary approach. Key considerations include:
Streamlining collaboration between design, product, and engineering for the best human and technology execution
Aligning technology enhancements with user feedback to balance experience, scalability, and business value
product leadership IS A TEAM SPORT
My passion lies in translating user insights into compelling products that drive both user delight and business value. I lead teams by clearly articulating strategy, ensuring effective execution, and fostering a deep customer obsession to transform vision into tangible realities. For organizations delivering products, this necessitates a commitment to:
Bridging product vision with technical execution to fuel innovation for the best experiences
Amplifying the voice of the customer (VOC) to boost adoption, optimize interactions, and make a positive impact