Hey, I’m
I build experience systems that scale. Cross-functional design leadership grounded in evidence and built for measurable impact.
AI automates the friction; we design the flow. The strongest products live where evidence meets creative direction. Built to solve complexity with precision and personality.
SELECT case studies
Global buying platform transformation that cut time-to-market for new products by 25%.
Retail
Unified workforce forecasting platform that improved resource utilization by up to 18% at global scale.
Energy & Oil Services
Enterprise design system governance that drove 30% component adoption and lifted payment task completion by 15%.
Financial Services
Audio codec configuration redesign that cut errors by 50% and saved customers $25K+ per product test cycle.
Semiconductor Technology
Personalization platform and digital rebrand that drove a 30% lift in rebate program engagement.
Energy Utilities
Multi-state healthcare portal built on research at scale that increased plan selection rates by 30%.
Healthcare
Research Frameworks & Examples
How I Lead
Research as a strategic lever. I frame research not as a phase but as the discipline that holds delivery teams accountable to real outcomes. That framing is consistently what gets investment unlocked and what keeps executive stakeholders aligned when decisions get hard.
Judgment before deliverables. I structure teams around the key decisions that have to be made rather than the artifacts that need to be produced. Every sprint traces back to a question that needed answering and a choice that needed to be owned. That distinction is what separates design strategy from design execution.
Frameworks that outlast the project. The governance models, research frameworks and measurement systems I build stay in the organization long after the engagement ends. That durability is my measure of whether the strategy actually worked.