Hey, I’m
I build experience systems that scale. Cross-functional design leadership grounded in evidence and built for measurable impact.
AI automates the friction; we design the flow. The strongest products live where evidence meets creative direction. Built to solve complexity with precision and personality.
SELECT case studies
Bringing the Grid to the Table
A missed disconnection notice isn’t a UX gap. It’s a customer finding out the power’s off when the lights don’t come on.
231 observations triaged, 132 held under real production volume across five vendor teams.
Design Lead · 2.5 years, 5 vendor teams, no direct reporting line
Energy & Utilities
Making Payments Make Sense
A cashier guessing which fields depend on which isn’t friction. On a platform touching over 130 million merchants, it’s a lost transaction.
Federated governance model and decision tree, still running, replaced a bottlenecked centralized system.
Design Lead · 3-month module engagement, 2-year design system engagement
Financial Services / Payments
The Loop Healthcare Forgot to Build
Patient and provider needs don’t stay mapped. They keep moving the moment the experience actually improves.
92 provider feature requests scored across 14 organizations, the two highest-ranked anchoring the redesigned IA.
Creative Lead · Two engagements, 9 + 8 months, six states
Managed Healthcare
How I Lead
Research as a strategic lever.
I frame research not as a phase but as the discipline that holds delivery teams accountable to real outcomes. That framing is consistently what gets investment unlocked and what keeps executive stakeholders aligned when decisions get hard.
Judgment before deliverables.
I structure teams around the key decisions that have to be made rather than the artifacts that need to be produced. Every sprint traces back to a question that needed answering and a choice that needed to be owned. That distinction is what separates design strategy from design execution.
Frameworks that outlast the project.
The governance models, research frameworks and measurement systems I build stay in the organization long after the engagement ends. That durability is my measure of whether the strategy actually worked.
Additional Work
Tuned Without the Customer
Replacing blind trial-and-error audio tuning with a validated visual reference, built from 50 engineer workshops with no direct customer access.
Semiconductor Technology
Predicting on Borrowed Time
Unifying workforce forecasting across 5 disconnected systems into one shared interface, tested through 4 iterations against historical resourcing data.
Energy & Oil Services
Translating Frustration Into Funding
Tracing 118 qualitative pain points to 3 funded requirements, turning known frustration into a nine-month approved engagement.